October 6, 2016
The Internet Archive has been tracking TV news coverage of Monday’s veep debate, counting which clips have gotten the most airings, when, and where. We’re making these data available, with new offerings beyond the channels tracked following the first presidential debate.
Insults dominated the TV news morning show choice of vice presidential debate clips, according to this analysis of the data by the Wall Street Journal (WSJ): “As seen through the lens of morning television shows, both vice presidential nominees used the debate to highlight “insults” they said had been issued by the rival campaign.” The most aired clip, the WSJ reported, was Pence saying,”Donald Trump “still wouldn’t have a fraction of the insults that Hillary Clinton leveled when she said that half of our supporters were a basket of deplorables,” said Gov. Mike Pence, Mr. Trump’s running-mate. That aired 12 times on three channels.
This time, in addition to data on clips aired by national TV news broadcasts, the Internet Archive is serving up data on debate clips aired by broadcast stations in local TV stations in select battleground state markets: Boston, MA/Manchester, NH; Cedar Rapid, IA; Cleveland, OH; Denver, CO; Las Vegas, NV; Milwaukee, WI; Phoenix, AZ; Philadelphiz, PA; Raleigh-Durham, NC; Tampa, FL.
Here is what is covered:
Immediate post-debate TV news commentary
- Raw matches: raw data on debate clips aired immediately after debate on October 4, 2016, including two hours of cable news coverage (i.e. CNN, MSNBC, FOX News) and the 23-minutes of national broadcast network news, from CBS, NBC and ABC (from end of the debate until top of the hour).
- Frequency timeline: TV clips aired immediately post debate summarized by second, on a timeline.
- Summarized matches: TV clips aired immediate post debate summarized by count, with details on which channels aired the clip.
Cable stations (including CNN, MSNBC, Fox News and more).
- Raw matches: raw data on debate clips aired during the 26 hours following the debate, October 4 – 5, 2016.
- Frequency timeline: TV clips aired on cable channels summarized by second, on a timeline.
- Summarized matches: TV clips aired, summarized by count, with details on which channels aired the clip.
Local stations in select battleground state markets
- Morning (raw): raw data on debate clips aired in early morning local news programs, on ABC, CBS, NBC, & Fox affiliates–in select battleground state markets from 5:00 am to 7:00 am on October 5, 2016.
- Full (raw): raw data on clips aired over the 26 hours following the debate by local stations in select battleground state markets.
Stay tuned: the Internet Archive will provide similar data on the next presidential debate, scheduled for October 9, 2016, at Washington University in St. Louis, Missouri. In addition, a near real-time livestream of the debate will be available, where the public can edit clips of the debate and share them on social media while the candidates are still on the stage. That url will be posted on the debate project page on Sunday, before the debate begins.