May 3, 2016
Philip Bump of The Washington Post has jumped into our data again and come up with a novel way of looking at TV program data. Visit his story and you can select which TV shows you watch, click on the box that says “See who I’m like,” and find out which candidates favored that show for political ads–and see which candidate would be most likely to target you.
One example: Click on “The Price is Right” and “Mike and Molly” and you get this response:
To illustrate just how pervasive political ads are, Bump notes:
The Republicans and the PACs supporting them have run ads basically every hour of every day since mid-November. Even on Christmas, people tuning in to watch television had to see presidential ads.
He also created this chart that shows Republican ad spending in ten-minute increments.
Bump is no stranger to the data–un the past, he created a collection of mesmerizing gifs to show how many ads voters faced in South Carolina on just one day, February 15. This particular dive into TV program information builds on other creative uses of this information: the interactive app built by Time journalists Chris Chris Wilson and Pratheek Rebala last week (picked up by comedian Jimmy Fallon on the Tonight Show here) and this Fusion piece, “Why Bernie Sanders loves Jimmy Kimmel and Hillary Clinton loves Ellen,” which ran in March. And all of it builds on the work of Kalev Leetaru, who in 2014 built an interactive visual tool allowing users to dive into data collected in a pilot project tracking ads in the mid-term elections, filtering by candidate, channel, ad sponsor and more.