February 23, 2016
The Political TV Ad Archive, now in operation for a little more than a month, has more than 800 unique ads archived, a collection that is only expected to grow. With Jeb Bush’s recent exit from the GOP race, and Super Tuesday looming ahead, however, more candidates will likely will end their campaigns, giving rise for a need for another type of collection: one that captures the social media channels sponsored by candidates and outside groups active in elections.
The Political TV Ad Archive has been collecting snapshots of election-related social media feeds since February 4. Users can compare before and after versions of the sites or just look at how social media strategies have evolved during the campaign. The trove of material is updated daily using Archive-It, a branch of the Internet Archive that helps organizations, collect, catalog, and manage collections of archived content.
The Archive-It 2016 Political TV Ad Archive collection holds Facebook, Twitter, Youtube, Instagram, Snapchat, Medium and other pages connected to the presidential as well as the congressional races. That includes PACs and super PACs (sorted by those affiliated and unaffiliated with candidates) plus 501(c) groups, or nonprofits. In addition there are official campaign feeds, such as Bush’s Instagram posts captured on February 20, the day he exited the race, seen below.